Snob Appeal

"Buy Bally and feel wealthy and formal."

Patriotism

"Wearing these clothes makes you have fresh american style"

Weasel Words

"Up to 60% off on everything."

Transfer

"A group of people wearing American Eagle clothes are having fun and enjoying their time."

Magic Ingredients

"This beverage is good for you because it has antioxidants and  natural  flavors."

Plain Folks

"Ordinary people can also enjoy this product too"

Bribary

"If you buy one of these products, you will get one for 99 cents and you can also save up to $15"

Pathos

"People should stop drinking and driving because we feel sympathy for those who get hurt"

Logos

"This advertisement shows us a lot of facts which helps us know more about the product"

Ethos

"Taylor Swift, a celebrity, uses this product so we should too."